The core platform stack is comprised of Google Kubernetes Engine (GKE), Cloud Spanner, and Cloud Memorystore (Redis), and is supported by Container Registry, Pub/Sub, Cloud Functions, reCaptcha Enterprise, Google Analytics, and Google Cloud’s operations suite. We chose to build the solution on managed platform services, which allowed us to focus on developing our solution logic rather than worrying about day-two concerns such as platform scalability and security.
We arrived at a list of required resources about three months before the launch date and planned for resources to be reserved for our Google Cloud project. We knew we needed to build a cloud-first solution that could scale to meet the surge and then rapidly scale down once the rush was over. Each order required a sequence of business logic checks, customer notifications, payment flow, and interaction with our CRM systems. While order booking use cases are quite common development scenarios, our particular challenge was to handle a large volume of orders in a very short time, and ensure almost immediate end-user response times. We put on our design thinking hats, to give our customers and dealers a platform that was meant to be used during high rush launches and does the only thing which mattered during launch day: the ability for all to book a vehicle swiftly and efficiently.
And to achieve it, we went back to the drawing board to remove all the inefficiencies in our existing online and dealer booking processes. Our aim was to build a clean, lean, and highly efficient system, which is also fast, robust, and scalable. A cloud-first approach to auto sales and architecture
DIGITAL WARROOM HOW TO
Now let’s look under the hood of how to create a platform robust and scalable enough to handle an e-commerce-level rush for the automotive industry. On launch day, July 30, 2022, we saw more than 25,000 booking requests in the first minute, and 100,000 booking requests in the first 30 minutes, totaling USD 2.3 billion in car sales.Īt its peak, there were around 60,000 concurrent users on the booking platform trying to book the vehicle.
To our delight, the project exceeded our wildest expectations, setting digital sales records in the process. We knew it would face a serious surge, like most e-commerce sites on a big sales day, but that was the kind of traffic automotive sites are hardly accustomed to. Yet past launches have shown us an enthusiasm among our tech-savvy buyers to have a different kind of sales experience, not unlike those they have come to expect from so many other products.Īs a result, we set out to build a first-of-its-kind site for digital bookings. As in most markets, vehicle sales in India are largely made through dealerships. When it came time to launch the newest version, the Scorpio-N this summer, we knew we wanted to attempt something as special and different as the vehicle itself. Willys were arguably the first SUV in any country, and that vehicle would lay the groundwork for our Automotive Division’s continued leadership in the space, up to our iconic and best-selling Scorpio models. Almost 70 years ago, starting in 1954, the Mahindra Group began assembling the Indian version of the Willys CJ3.
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